A very few corporations control most of the messages we receive each day, from billboards to newspapers, to radio, film and television. CorpWatch covers not only the effect of media consolidation, but also the wizards behind the curtains in advertising, public relations, and the mainstream news media.
B-M offers the full range of PR services including government relations, crisis management, issues and reputation management, brand building, product marketing, and communications training, to name a few of the twenty services listed on its web-site. These services are delivered by seven ‘practice’ areas within the company: advertising/creative, brand marketing, corporate/financial, healthcare, media, public affairs and technology.
Building brands is at the core of Ogilvy & Mather Worldwide's activities. The company emphasizes it uses a holistic approach to brand building, touching every contact point a consumer might have with the brand. It could be the packaging, merchandising, and advertisements on billboards, television, radio or the Web. The company even uses public relations to create a more conductive environment for the brand.
As the first multinational PR company and for a long time the largest in the world, Hill and Knowlton has created and refined many of the key techniques and strategies of public relations. H&K has over the years developed extremely close relations with many branches of government in the USA and around the world.
Rupert Murdoch's News Corporation media conglomerate includes cable networks such as Fox, Fox Business Channel, National Geographic and FX; 35 television stations; 175 newspapers -- including the recently-acquired Wall Street Journal, the New York Post, and Barron's; other publications including TVGuide and SmartMoney; book publishers HarperCollins; film production companies 20th Century Fox, Fox Searchlight Pictures and Blue Sky Studios; numerous Web sites including MarketWatch.com, and non-media holdings including the National Rugby League.
The Walt Disney Company was founded by brothers Walt and Roy Disney on October 16, 1923 as a small animation studio and grew into an empire. It currently has active interests in studio entertainment, parks and resorts, consumer products, and media networks.
